21 Jan Durham Region KI Pills
The Health Department for Durham Region has worked with Empty Cup Media on a number of projects and a pair of them is with their KI Pills. Potassium Iodine pills are mailed to every household within 10kms of either nuclear power plant in the region and anyone living within 50kms of them can order them for free. The region asked Empty Cup Media to make two videos about the pills. The first one was a general information video about them and the second one focused on the KI pills website and how the information on it is available in 10 languages.
We were lucky to be given creative control with the first video so we wrote the script and it was passed back and forth to refine the wording. We shot everything in one day (and had to shoot some stuff under a gazebo because it started to rain) at the Port Perry waterfront. The 3 people in the video are Durham Region staff and were fun to work with so it was a smooth shoot.
The second video focused on the website and the diversity of languages available on it. Once again we were able to write up a script starting point that we massaged along with the region. It was filmed at the Ajax Welcome Centre with volunteers. The script was very helpful during the edit since almost the entire video isn’t in English and Colin needed a good reference to be sure he was putting in the best takes and the right lines.